Chattanooga Is Home

According to today’s Times Free Press article, the city will be marketing itself with the new slogan, “A great city by nature.”

Bob Doak, director of the Chattanooga Area Convention and Visitors Bureau, said his agency has a new message for Chattanooga that it will take to 25 television markets throughout the Southeast and another 17 national cable outlets.

The message: Chattanooga is “A Great City By Nature.” He said the campaign will highlight the city’s “fine urban environment” and world-class amenities. Mr. Doak said it will convey that, best of all, Chattanooga is surrounded by great natural beauty.

“We’re not a facade. We’re not a movie set,” Mr. Doak said.

I never realized that there was a ChattaNEWga campaign (aimed at promoting the new waterfront and downtown revitalization), and thought that “The attraction’s only natural” was still the slogan, because it is still up on the Chattanooga Area Convention & Visitors Bureau’s website. But then again, I am not really the one who the bureau wants to attract- I live here.

I want people to come visit Chattanooga because it is such a warm and inviting city. I want visitors to feel welcome and at home here. I want them to experience the view from the Walnut Street Bridge, take a ride on the Coolidge Park Carousel, and walk along the Riverwalk. I want them to eat Clumpies Ice Cream, take home a souvenir from the Canvas Canoe (100 Market Street), and sip cappuccinos in front of Greyfriar’s. Visitors will enjoy shopping at Hamilton Place Mall as much as they might delight in browsing the shops on Frazier Avenue.

There is so much to do here and with the city promoting Spring Break activities, it really makes it a family destination that is educational, fun, and memorable. And if you are visiting Chattanooga soon, I hope you feel welcomed with open arms.